Summary

In response to evolving market trends and consumer expectations, Iamaranth undertook a strategic initiative to elevate the performance and appeal of its US-based online store.

Recognizing the paramount importance of an enhanced digital presence, the brand was dedicated to refining key aspects of its platform. With an emphasis on responsiveness, user experience, usability, functionality, and design, the primary objective was to provide customers with a seamless and intuitive journey.

By focusing on these fundamental elements, I amaranth aimed to establish a highly engaging and user-centric interface that not only showcases its diverse product range but also fosters lasting connections with its clientele. This comprehensive upgrade reflects I amaranth's unwavering commitment to delivering excellence and staying at the forefront of online retail experiences.

What we've done

1. Audit their user experience, tracking, tools and web usability

2. Web redesign & optimization

3. Added functionalities like store finder

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We've got work to do

Iamaranth needed help with usability and overall architecture of their product website, create additional landing pages and improve the mobile experience. They had short “startup” deadlines and had experienced lackluster results from other design companies.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

Level asked as to help

— Take their product look to the next level

— Fix UX/UI issues

— Match their bold vision to the look and experience of the product

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Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. We wanted to showcase their product range, show brand consistency, match their bold vision with the website's look, as well as highlight the products' health benefits and characteristics. Together with the I amaranth team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover.