Summary

Discover how we gave this startup a fresh visual start and a 900% increase in ROI. With declining sales, it was time to replace their outdated look with a design that matched their ambitions.

Agapanthus is a flower shop that offers high quality designs and next-day delivery with the Mexico City area. They were already operating through their Shopify website, but were in need of an updated website to boost sales during a pandemic.

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What we've done

1. Strategic Discovery

2. Website redesign & conversion rate optimizations

3. On-site SEO audit and optimization

4. Landing page redesign & optimization

5. Digital assets redesign

6. Paid social and paid search campaigns for conversions

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We've got work to do

Agapanthus needed help with usability and information architecture of their product website. Some functionalities and the overall user experience needed improvement. Their previous website was functional, was not SEO-compliant, was not indexing correctly and crawlability was also lacking.

Their customer insights were ready for A/B testing. Their MoM growth was stalled and so, they wanted to improve their site's user experience, conversion flow, and enhance visual consistency.

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Level asked as to help

— Take their website look to the next level

— Fix UX/UI issues in mobile and web

— Match their vision to the look and experience of the product

— Improve loading times, delete unused code and cleanup plug-ins

— Dress their social media with new, colorful posts to enhance their feed and take advantage of seasonalities

— Boost sales by means of a cohesive organic and paid strategy

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Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Agapanthus team, we have compiled a new website structure based on the user's experience, best practices and giving it an aesthetic look.